Popeater.com chimes in on the incredible Susan Boyle phenomenon, pointing out how her debut album “I Dreamed a Dream” is defying not only numerous truisms about the state of music today, but also the so-called death of physical media.
Granted, CD sales are not what they used to be, nor are they likely to be again. But no one who thinks this through should be surprised at all about Ms. Boyle’s amazing ability to deflect downloads from iTunes and amazon.com, not to mention song sharing outside the retail channels.
It’s all about demographics.
My teenage sons and their peers have grown up thinking of popular music as some nebulous product with only transitory value, whereas my ancient generation and those before placed so much stock in a moving song that we kept the truly profound ones charted for months. Sure, a large part of that was the physical nature of the media, but it also spoke to a now-fading loyalty to things that evoked passion.
I blame the music industry at large for the devolution of the art, and largely because it is an industry. Churn is everything now; a long-charting song keeps revisions 2, 3 and more from moving up to coveted top spots.
I’m not saying there was more altruism in the 1960s and 1970s on the part of record executives, but in those decades they had to follow the prevailing will of the people. We demanded staying power from our artists then, and the industry had to reflect that. It went beyond that, too– we wanted the same staying power from the novelties of one-hit wonders. It all boiled down to what ws unique, and good to enough people.
Those two decades shaped and were in turn shaped by a democratic approach to music, where anyone with something to say could find an audience and occasionally, a degree of success. Now, the main channels are created and restricted by people with no vested interest, it seems, in music for its own sake.
The Buggles uncannily prophesized that Video Killed the Radio Star in 1979, and there’s no denying that in its heyday video changed the way we look at music. Over the course of the 1980s, looks became more important than actual talent. Glam and “hair” bands proliferated at the expense of the beauty-challenged. Technology could fix a broken voice; it couldn’t help ugly. Legends like the rugged but talent-rich Waylon Jennings became just so much audio driftwood in that era. Had his career started in the 80s, we would have been the poorer for his music’s likely failure to succeed. I wonder how Susan Boyle might have fared then, too.
The grunge trend of the 1990s was a rebellion against such superficiality, but the allure of hip-hop killed rootsy rock… and today’s skin-deep, manufactured pop just added pretty nails to the coffin.
Which brings us back around to the marvel of Susan Boyle.
Ironically, video created her career, in complete rebellion against what it had been doing for decades prior. One can see the MTV legacy on the faces of the audience when Susan cheekily chatted with the judges… but that cynicism rapidly melted once her singing started. It was as if we had rewound back to those wide-open pre-video days of the 60s and 70s.
It’s certainly not the grinding hordes of Britney Spears or Kanye West fans who are flipping off online song purveyors to actually buy and bring home something they can get their hands and hearts around. Susan’s sweet, angelic voice and song selections appeals to us CD-buying dinosaurs. Through her, we can return to the days when a plain-looking but powerfully-voiced everywoman could surprise and earn the respect of a grateful music-loving public. And we don’t mind paying for the privilege.
Let our children and grandchildren download and share as they will– one day that chicken will come home to roost. In the meantime, we fossils can get behind the Boyle bandwagon and keep pushing it as long as we can. There’s plenty of room for more on that train.,, and Susan Boyle’s dream coming true means, yes, that anything really is possible.